Moajaza, a brand committed to high-quality and sustainable yoga mats, trusted WeLoveIt Studio to bring their vision to life through exceptional design and branding. We took on the challenge of creating a cohesive brand identity that not only stood out in a saturated market but also resonated with environmentally conscious consumers. The Moajaza yoga mats are crafted from natural rubber and feature a microfiber surface, ensuring durability and comfort. We introduced five distinctive designs—Green Leaves, Tropical Foliage, Waves, Pastel Cubes, and Circular Dreams—each inspired by the beauty of nature and modern art. These designs harmonize elegance and functionality, providing yoga enthusiasts with mats that enhance their practice both visually and practically.
WeLoveIt Studio faced the task of transforming Moajaza’s eco-friendly yoga mats into a standout brand in a crowded market. Our mission was to merge Moajaza's dedication to high-quality, sustainable manufacturing with innovative branding and design. The goal was to create a cohesive brand identity that resonated with eco-conscious consumers and set Moajaza apart from its competitors. Every design element—from the logo inspired by a meditation pose to the vibrant, nature-inspired mat designs and eco-friendly packaging—needed to reflect Moajaza's values and connect with consumers on both emotional and environmental levels.
The Moajaza logo is a reflection of mindfulness and movement. Inspired by the meditative pose, it incorporates the letter "M" in an elegant form, combined with vibrant, energetic colors that capture the fun, modern spirit of the brand.
The Moajaza logo’s vibrant color palette was carefully selected to reflect the energy, passion, and warmth that the brand embodies. The use of bold red symbolizes strength, vitality, and the empowering nature of yoga practice, while the three shades of orange add depth and evoke feelings of warmth, creativity, and optimism. Together, these colors create a harmonious blend that captures the essence of Moajaza: a brand that is not only rooted in sustainability but also radiates positivity and an energetic, modern spirit.
Moajaza mats were designed from natural rubber with a microfiber surface, ensuring durability, comfort, and an eco-friendly choice for the conscious consumer. We introduced five distinctive designs, each representing different facets of nature and modern art. The design aspect plays a crucial role, as each pattern was meticulously crafted to evoke specific themes and moods.
Waves Tropical Foliage Foliage Circular Dreams Pastel Cubes
Tropical Foliage incorporates subtle pops of color, evoking the lively feel of a tropical paradise. This design is both vibrant and calming, offering the perfect balance for focused practice.
Drawing inspiration from the ocean, Waves mimics the fluidity and calmness of the beach. The flowing patterns mirror the gentle rhythm of waves, perfect for connecting with inner peace.
The packaging design for Moajaza, crafted by WeLoveIt Studio, reflects a commitment to sustainability and a mindful unboxing experience. Each yoga mat is packaged in eco-friendly, recyclable materials. Our design services ensured that every aspect of the packaging—from the box to the wrapper with instructions and product information—complements the mats inside.
The Box: Designed with vibrant and energetic colors to match the logo, the box exudes a modern and fun aesthetic. The design incorporates elements from the mat patterns, creating a cohesive visual identity. The Wrapper: The wrapper is adorned with instructions and product information, elegantly presented to enhance user experience. The design elements are consistent with the overall branding, ensuring a seamless look and feel.
Moajaza yoga mats have been well-received in the local market and appreciated by some of the leading hotel chains in Sri Lanka for their unique aesthetics and commitment to the environment. The vibrant designs and sustainable materials have resonated with consumers, establishing Moajaza as a trusted and beloved brand in the yoga community.