USC Elevators needed a website that aligned with their objectives and showcased their expertise in elevator interiors. We designed a modern, dark-themed website to highlight their sleek cab designs. The website's structure used a 12-column grid system to ensure an organized and visually pleasing layout. The contemporary look was achieved by utilizing Figma for the interface design and Adobe Photoshop for photo editing. Our goal was to create a cohesive and attractive layout that enhances the user experience.
The main challenge was to create a website that effectively showcased USC Elevators' expertise while ensuring an engaging and intuitive user experience. It was essential to reflect the company's brand identity and long-standing industry reputation in the design. We needed to incorporate various elements to make the website interactive and user-friendly while maintaining a professional aesthetic.
The dark theme highlights the elegance of the elevator cab interiors, with subtle design elements like "lift up-down buttons" to connect with the company's core offerings. The site features a customizable design showcase and an interactive cab builder section, where users can design their elevator cabs using predefined design elements. The design utilized a 12-column grid system with 4-pointer spacing to ensure a consistent and organized layout. The color theme was carefully selected to enhance the visual appeal and professionalism of the site, and the typography choices of Montserrat and Open Sans provided a modern and contemporary feel.
The website is fully responsive, ensuring a seamless experience across all devices. Whether users are accessing the site from desktops, tablets, or mobile phones, they can enjoy an optimized viewing experience. The responsive design ensures that the website adapts to different screen sizes without compromising on functionality or aesthetics.
To successfully complete the project, we used Figma for the interface design, ensuring a cohesive and attractive layout. Adobe Photoshop was utilized for photo editing to refine the visual elements. The development of the site was carried out using React, WordPress, Node.js, and CSS, providing a robust and dynamic online presence. Project management was efficiently handled through Asana, facilitating smooth collaboration and timely delivery.
The redesigned website has significantly improved USC Elevators' online presence. Key performance indicators (KPIs) were met, including increased user engagement, higher conversion rates, and enhanced user satisfaction. The website effectively showcases USC Elevators' expertise in elevator interior design, offering an interactive and user-friendly experience that aligns with their brand identity.
